Reduced home values have made it hard for lenders to find qualified, credit-safe prospects for home equity lines of credit and closed-end loans.

    To solve the problem, SMR has developed a new multiple regression marketing model applied to debt-free home owners.  Scores rank-order these home owners by their desire for, and qualification for, new home equity loans.

     This eliminates the loan-to-value dilemma and should deliver new customers with the lowest-risk characteristics.  SMR can deliver lists of high-scored home owners, or can append scores to lender-supplied lists.

Click on the link below to learn more.

>> Prospectus