Back in 1995, SMR published its first research on the life insurance industry, a demographics study called “The New American Life Insurance Consumer.”

    Now, we’ve gone much further. In July, 2006, SMR completed its work on a model that predicts which U.S. households will obtain the largest life insurance policies and annuities.

    We apply this model against a database of more than 35 million home owner households. The higher the score, the better the prospect for a high-end life policy.
 
Click on the link below to learn more.

>> Prospectus